hip hop led anti-bias movement.
Our RAP is human dignity on all fields.

#KickRacism is a hip-hop-powered social movement using the global energy of the 2026 World Cup to combat racism, racial discrimination, and xenophobia.

Presented by the Hip Hop Institute 4 Peace and our partners, we are uniting fans, athletes, and artists to create a lasting legacy of inclusion and respect.

We believe that soccer, like hip-hop, has the power to break down barriers, challenge injustice, and build a more equitable world for all.

The Game is Global.
Hip-Hop Can Change the Game.

10M+
Passionate Fans

Across social media platforms and digital channels

250K+
A Historic Moment

Committed to anti-racism action

100K+
Students Reached

Through educational programs

10+
Policy Changes

Resulting from our advocacy

Smiling man in a black tuxedo and bow tie looking to the side at a formal event.

Celebrate Excellence.
Hip Hop Humanitarian Awards

The International Day for People of African Descent is August 31, 2026. We choose this day to recognize extraordinary humanitarian efforts with the Hip Hop Humanitarian Awards Gala in Los Angeles, CA. Nominations open.

Nominate Now

Our Game Plan for Change

Educate & Inspire

We provide powerful educational resources, athlete testimonials, and untold stories that challenge stereotypes and foster understanding. We turn awareness into action by exploring the deep connections between sports, culture, and social justice.

Education & Inspiration

Activate Through Events

From concerts in New York to cyphers in LA and art installations in Philadelphia, we're hosting unforgettable events that celebrate diversity and unite communities through the five elements of hip-hop. This is where the movement comes to life.

Explore Events

Advocate for a Lasting Legacy

We're working with partners to strengthen human rights frameworks, promote inclusive policies, and create lasting change that lives on long after the final whistle. Our goal is to leave a legacy of progress in every host city.

Our Impact

Our Change Coalition

The Game is on. Are You In?

Change doesn't happen from the sidelines. Whether you donate, volunteer, attend an event, or simply share our message, your voice is crucial. Join us in making #KickRacism a catalyst for equality and human dignity.